THE CHALLENGE: augment the Aetna Commercial Sales team’s ability to more effectively engage prospective customers by tangibly demonstrating how the depth & breadth of Aetna member services can support a customer’s employee base.

THE SOLUTION: Panorama by Aetna – an immersive digital product experience, built to be a self-service, customizable tool utilized by Aetna's Sales agents to configure custom presentations that showcased member personas leveraging actual employee demographic data. The tool allows sales agents to share a narrative with compelling visuals that demonstrates to prospective customers the benefits their employees will experience having Aetna as their insurer.

The Sales team had the option to include a customizable landing page as a ‘cover page’ when sharing the presentation with customers following the live meeting.

HOW WE DID IT: developed interactive design prototypes to sell the vision to executive management, assemble a dedicated cross-functional product team (led by me) to design and develop a MVP, and shadow the Aetna Commercial Sales team as they began utilizing the tool in client pitch meetings .