Panorama by Aetna is an immersive digital product experience that I conceived of, sold in to executive management, and then assembled a dedicated product team to design and develop. Our goal was simple but critical to supporting Aetna’s commercial sales goals: better equip our Aetna Sales team with tangibly demonstrating to prospective corporate customers how we can effectively support their employee base across common health conditions.

We designed and built Panorama to be a self-service, customizable tool utilized by Aetna's Sales agents to configure custom presentations that showcased member personas leveraging actual employee demographic data. The tool allows sales agents to share a narrative with compelling visuals that demonstrates to prospective customers the benefits their employees will experience having Aetna as their insurer.

The Sales team had the option to include a customizable landing page as a ‘cover page’ when sharing the presentation with customers following the live meeting.