My CenturyLink / native mobile app redesign

My XD team @ Arnold partnered with CenturyLink's internal UX & App Product team to overhaul and redesign their customer account management native mobile app experience.  With more than 6 million customers but only ~180K downloads to date, and a couple initial rejections from Apple for a rudimentary, difficult-to-use design, our efforts focused on establishing a more modern look and feel and pushing more personalization & true utility into the experience.  

With location-based custom animated weather greetings on app launch, and more embedded self-help video & service content, our goals are to drive aggressive adoption growth – the new app recently launched in early October '17.

My team owned the UX/UI Design & HTML/CSS Development for this project, handing front end code to CenturyLink's internal Dev team for integration & deployment via ionic.