- Carnival Cruise Line

Led the concepting and sell-in to Carnival Cruise Line for leveraging VR & 360 video technology to provide cruise rookies an immersive means of trialing a cruise vacation experience.

The website experience is designed around a choose-your-own-adventure UX approach and was one of the first browser-based experiences to combine 360 video with interactive CG hotspots.

We launched this via Facebook and YouTube; the former driving almost 3 million in-feed views with a 19% interaction rate.

The site experience we created won "Site of the Day" by AWWWards.