- CenturyLink Home Page redesign

As one of the first interaction points for many prospects & customers, the millions of monthly visits to CenturyLink.com present a significant opportunity for the brand to properly introduce itself and initiate successful customer relationships. 
My XD team @ Arnold was tasked with the challenge of envisioning a new home page design that delivers on the brand’s promise of “making lives better by connecting people to the power of the digital world” and giving visitors a sense of the brand's humanity and feeling of simplicity, to contrast the typical or expected telecom experience.