John Frieda’s global marketing team engaged my XD group @ Arnold at the beginning of 2016, challenging us with the task of leading them & their IT counterparts through a full redesign of JohnFrieda.com and platform migration from silo'd regional websites to a truly global web platform that could support regional site experiences for 16+ countries.  

I led a cross-functional team: strategist, designer, copywriter, developer, producer – in the development of a global web strategy, full UX & visual design prototypes, design & copy content development, and front end HTML & CSS template development, working with he Kao/John Frieda's IT team & external AEM implementation partner (Cognizant).  

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