- Carnival Cruise Line

Away We Go with Carnival, Carnival's branded blog, has been helping generate cruise consideration with prospects since my team @ Arnold helped launch the platform in 2014.  

Building on the insight that lightly sponsored influencer content does deliver increased consideration for the category and the brand, our team wanted to find new ways to enable vacation daydreaming with consumers not currently shopping for a vacation.  

This video prototype concept was developed via found footage and received rave reviews from Carnival's CMO & senior marketing team.