– Aetna.com Enterprise Design System

Leading the Digital Experience group within Aetna’s internal marketing agency included taking responsibility for overhauling the outdated and unfriendly Aetna member experience on Aetna.com. It was imperative we did everything possible to radically simplify their experience and reduce friction, while implementing within a robust & scalable design system.

So that’s what we did, creating a comprehensive component library in Sketch (these were pre-Figma days) and working closely with our Aetna MarTech counterparts to have it implemented in Adobe Experience Manager (AEM), ultimately supporting more than 50 sites and 6 brands within the CVS Health/Aetna portfolio.